At 3/3/08 12:34 PM, citricsquid wrote:
I don't think there is a specific way of optimizing adsense, the only way i see people getting good clicks is sticking the adverts in a list and made to look like they belong there, for example in a list of games.
All the ways I've seen to optimize adsence only work for article-based websites.
When the focus of your site is flash movies and games, "games" is a very low paying keyword, as is flash and most other entertainment based keywords.
I always see "look for high paying keywords", however the only way to get those high paying keywords would be to make your site into something about mortgages and loans, which removes the focus from your games or eliminates them all together.
Probably the best way would be to negotiate your own advertisement contracts when you get a lot of visitors. I get a huge CTR with image ads, but still a very low CPM. (My image ad CTR is like more than tenfold my text ad CPM, yet I get paid more per click on my text ads. It still works out to image ads making me about twice as much money).
I hate worrying about it though. It's a pain to deal with. You either keep your site a personal showcase of your work with minimal ads and earn enough to keep it up but not enough to pay any sort of living expenses, or you turn it into a business where you lose the personal feel of your site, and spend more time managing content from other people than creating your own.