It's on the Target website. At least it was last time I checked.
Yes, this is seriously happening. No, it's not an April Fool's joke.
Should we worry? I don't know. From the announcement on the website it sounds more like they're just going to have someone working over Tom and replace a lot of the ads with their own (for themselves and brands they carry). Might actually make things a lot better---less stupid ads for shitty MMORPGS.
Should we blame Tom? I don't think so, he sure is getting a lot of money off of this. I don't think I could turn down the price they offered him.
Everyone should just relax. It's not the end of the world.