You missed the point of the ALS Ice Bucket Challenge completely. It's something you do to raise awareness, and yes, social media does tend to exploit the more humorous side to avoid the uncomfortable truth. But what can't be ignored is the money going towards the foundations that not only research cures but help patients in the meantime, who need assistance and medical fees covered as they and their families battle this devastating illness. ALS was never a joke, the videos made by real sufferers have helped to bring home the point. There was a breast cancer water thing a while ago and no one complained about that. Why does ALS, a disease that before this had very little media coverage, get attacked for the viral campaign that has made a very real effort to not only raise awareness but raise funds?