Very simple.
It's not mandatory that an ad be complex, flashy or etc. in order to be effective. However, it seemed like this needed something else. I liked the narrator and the entire format presented. Yet, it would have been interesting to see some additional colors or maybe 10-15sec more material. Again, I'm not trying to hold the simplicity against the author. I swear that if you were to take out coffee, and add some form of insurance, this would work.