Not having used After Effects, I don't know how difficult it is to make something like this, but ultimately I wasn't wowed by it. For an animation it's too short, but for an intro it struck me as too long and oversaturated with effects. In particular, having the word "football" appear diagonally and then right itself seemed unnecessary, and its fade back into the Zips logo looked a little cheesy. It may have taken time and lots of processing power to render this, but sometimes less is more.