I understand that you wanted the game to be simple but here a couple things I think would make this game a little more fun and playable.
1.Sound, some background music and "bite" sound effects would add alot.
2."Events" or "Rewards" some sort of cut scene for a certain score range or reward.
3.Increase the time each time you eat a fish .adds more of a "fun" challenge :D
4. add some sort of "rampage/frenzy" or maybe some "boosts"
add all of those up above and I would give this at least a 4/5 for a simple game. I hope that you take note of this constructive review because I would love to see a improved version of this game.
-Orange55