Not bad for a younger girl's game
But nowadays, even the younguns need more to keep themselves entertained. When you see this idea employed in a "KiSS" doll online, there are sets of different outfits if you can't fit them all on one page. I would strongly recommend adding more outfits that way if necessary. This doesn't offer enough customization to keep a child entertained for very long.
Also.. your rating is a bit weird. It says it's rated M, but this is in no way an adult game.