Say that a title yet to be released, set to be multi-platform product, because an exclusive for a console you don't own?
Would you consider buying said console? How many games before you would? How would you think it would affect the game and console sales (especially in the case of CoD franchise).
I think, if Battlefield 3 went PS3 exclusive, I would very much consider picking one up, but if say MW3 went PS3 exclusive, I couldn't care less.
illicit makes a damn good signature.