Well directed.
The great and interesting way in which this was directed made this video stand out. I can't stop watching it. The facial expressions are very well made, and the quote at the end, "don't miss a lifetime of happiness for a moment of indulgence" is my new phrase on my userpage. The animation style was very effective and the animation was great. Last, but certainly not least, the content and message was full of meaning. I know many people who smoke; some that are trying to quit and some who aren't. As I write this I've watched this video five times, and I don't intend to stop anytime soon.