Oh, I get it
While I haven't seen the actual movie, I understand what this is about. This is referring to the fact that the movie features hearts being ripped out of people's bodies. This combines it with candy hearts (at least I hope). I have to admit that this seems like a really bold step for you in terms of artwork. It was like you were really attempting to do something different and it worked out great. This works well because the lines are very curvy and nicely done all around.
The villian presented here has a very disturbing appearance to it. I guess that might be played for comedic or scary effect. The red background makes it particularly suiting for the hearts and blood and everything. I also love the stains that are on the side of the white frame. He looks like he has nails painted red.