I could stand to see a few more of these. Slightly too much video for NG, but that's easily forgivable.
Did you meet the owners before doing any of these ads? A little research goes a long way, in getting a good, airable (for TV/local origination) commission. Couldn't help but think there was a way the burglar could've had knife marks already in him (digital masking, up until the stabbing began)... there's always a plethora of cat skinning ways, even optical ones. Eh, forgive my armchair quarterbacking, it's a decent ad!