Confirm something plz
I really hope this game was made for free for Cancer Research UK because frankly if any money was spent on this bad advertising it was wasted horribly. Not a good game, not good in any way shape or form so much so that it almost acts as a deterant from following up anything linked to Cancer Research's site.
A very good cause but this kind of publicity is not going to work. Know your demographic, advertising a 10k run for charity means people who are on the whole fit and athletic, and people sat playing internet games stereotypically not athletic...