Has potential...
The Rick Roll fad died for me years ago, but this was oddly compelling... I found myself trying to see if it was possible to get through the level before the video started, I'm pretty sure it's impossible.
BUT
Imagine if you had a little hourglass on the screen, and when it runs out, the video starts and you LOSE the level. And then imagine there are a whole bunch of levels, and the goal of each is to get through before the timer runs out and the video starts. I could get hooked on that.