so i googled the other name.
Jaak Parskepp was an Estonian-American neurophyscopharmasist who died on April 18, 2017. He is known for coining the term "affective neuroscience", which is, quoting from Wikipedia, "the name for the field that studies the neural mechanisms of emotion" (https://en.wikipedia.org/wiki/Jaak_Panksepp).
. . .
its the wrong guy, ain't it.