Here is my rendition of Target Prime. As merchant that sold various items on the Cybertronian marketplace, Target met a variety of customers, from polite families to whiny edgelords. Whatever you wanted, he got it for an affordable price. When the Decepticons rose up, the customers stopped coming and supplies were scarce. Upon seeing Optimus Prime and the Autobots in action, Target was inspired to fight alongside him. Unfortunately, he succumbed to Primus Apotheosis to the point where he remodeled himself after Optimus. Renaming himself Target Prime despite his lack of Matrix affinity, he now joins the battle against the Decepticon Armies.