Some of you just don't understand
People, you just don't seem to understand.
Tom can do whatever he likes, he's won plenty of awards on his own site, I hardly think he's doing this for a high score. And of course the code is simple, it's not a game or anything. :P
I'm guessing Tom just wants to get people to see this large poster, and for everyone to see who all the great characters are. I think it's a great idea, and I'm sure Tom doesn't care at all about the score. (Though prove me wrong :) )
It's a great pic, I'm sure it will look amazing at Comic-Con!