Simply baffling.
So, let me get this straight... The premise of this game is that cell phones... excuse me, "mobiles," are a tremendous waste of money... but it's also part of a massive contest/advertising campaign sponsored by major mobile networks?
In what dimmension does that even begin to make sense? Either the man is bad, or you're working for the man. You don't make both statements in the same breath like this. Not if you expect to have any credibility as na artist. (And if you don't have that, why would they continue to hire you to produce their flash adverts?)
Premise aside, the gameplay was okay. There aren't enough cross-streets to effectively evade the credit-crunchers in most cases... often there's one between you and the way forward, and there's nothing you can do but run through them. The automatic scroll is slightly faster than one might think feisible, but with pactice, that mgiht become less of an issue. In any case, this seems to have been designed as a simple, short throw-away game for the masses to spend a couple few minutes on and then get bored with, not an epic marathon of hardcore action and adventure intended for serious gamers.
So while, in my humble opinion, this fails as both a game and as an advertisement, I'm sure there are plenty of vampant consumers out there who will happily lap it up. Let's face it, if pop music, reality TV, and ringtones can take the world by storm, there's no end to what some people will swallow.