Nice and simple.
Alright, here goes...
I'm a sucker for nice backgrounds, and crumpled paper just looks plain good. Which is nice.
Your choice of colours could have been done better, purple on cream makes the text really hard to read. Good thing you outlined the character, or I wouldn't have been able to see it very well.
The animation is a bit stiff, but then again I guess that was the idea...
I could complain about the fact that it has no bleedin' point, but since you said it was the beginning of a series, I'm going to let that one slip for now (but if you keep doing stuff with no point, I will hunt you down and slit your throat :D).
Suggested improvements:
One thing that would improve this pretty much (I think) is to make the character have that cartoonish feel, you know, when the contours squiggle a bit as if the animator didn't draw every frame exactly the same?
Another would be increased saturation. I like the colour scheme you're going for, just saturate it a bit more. Not too much, though.
In conclusion, I look forward to seeing more, as long as you develop it a bit.
Cheerio.
