The ironic thing is...
if these guys would have just laughed along with everyone else, laughed at themselves, and not gotten so pissed off and worked up over it, then it would have died a quick death. But, no, they got all defensive and pissy, so that just fueled folks into making more fun of them, until it suddenly became an NG meme, which could later go on to be an internet meme if /b/ and other groups embrace it. Moral of the story is, if you make a big deal out of nothing and get your feelings hurt too easily, folks will eat you alive.
PS: read the thread, and god it's hilarious.