This submission is very high quality. The animation is fluid and has it's own charm. I really liked the character design. The use of lighting for the shift in tone was well done. I think the message of this animation was shown very well and is a very important message. I do strongly believe that one of the best ways to teach people, is with the power of a strong metaphor. The use of this at first silly concept that slowly turns into a dark and fearful subject really drives the point home and works greatly. I found the story to be fascinating, with this good-intentioned store owner causing a culture of fear and violence, ultimately left alone with the remains, the consequences of his actions. His corruption caused by fame and fortune ends up hurting all those he tried to protect. I also liked the portrayal of the media, influencing a fearful public. Promoting the use of poppers, the fear, all helping to breed this culture of violence. This submission is very powerful. It is an outstanding piece of art and I hope it gets the action it deserves. I hope you continue to make more excellent art in the future.