Actually John's Calamity being so "out of context" was intentional. Remember the P.T. for newest Silent Hill that never been finished? The idea behind it was to put an interactive part of the lore of the final game - outside of the final game, long before the release. And then to let it sink to the bottom of the internet. Hence the name. P.T. - Playable Teaser.
Why? Treasure hunting! :D
Upon the day of the game release - all traces leading to John's Calamity - will vanish. Leaving only hand full of people knowing. So if someone likes Inner Voices - he might bump into John's Calamity on their search. Its like a Easter Egg/secret but hidden OUTSIDE of the main game.
That's why I actually want John's Calamity to remain un-popular. Specially as it has some bits and pieces that are not in the Inner Voices. John's Calamity is actually full of secret answers. But in order to learn their question - you need to finish Inner Voices.
Oh and about the game Leigh... lemme say this - we have a full playthrough of the game recorded... and its 74 minutes long... being played by one of us. So its more of a speedrun because we know all the solutions for each and every puzzle and challenge. For the player to finish the game - we are talking about like 4-6h MINIMUM. For $10, no jerky DLC.
Does it sounds fair enough? :)