It was nice.
I loved the animations, but the fact that it was for a promotional purpose killed it for me.
Yeah ... was a bit concerned about the "promotional" nature of it, which is why I opted to not to promote it at all in terms of my description or comments :)
This is difficult...
On one hand I completely disagree with the message/pitch/product, on the other hand I can see the technical merit and flawless execution of the commercial.
Your use of basic geometric patterns to form different characters/object/creatures was skillfully done in that I understood what everything was supposed to be.
Your use of the colour blue to reinforce the company theme was intelligent, and done in a way that strikes a salient image, and leaves an impression.
The audio, and music selection were all perfect, so no complaints there.
The tweening while flawless is something that I always feel the need to take a star off. While you did an excellent job, in comparison with other submissions that use traditional frame by frame animation I feel it would be inappropriate to give something tweened a perfect score in the animation compartment. I can however empathize if you needed to use tweening to meet a deadline.
That now only leaves the content itself to critique, the idea of easy money is something I've always found terribly pernicious. While your commercial was clever and well written I don't feel it offered any concept of the risk involved in these type of ventures, and while I do believe the onus is on the consumer to look up risks involved in any type of investment, the website itself wasn't very informative.
From what I understand it's an investment software that's supposed to "simplify investing", that's an ostentatious thing to offer because investing in the stock market is like trying to figure out an complex esoteric formula akin to "chaos theory", a product like this can't possibly be useful due to the capricious nature of the stock market.
In a recession brought on by the stock market, and driven by an insatiable lust for greed and an easy dollar, a company offering a Machiavellian product like this seems unethical to me.
Regardless you did a great job, and I wish you the best with your other projects.
An enjoyable commercial
This is one of the best commercials I have seen that is better than most commercials I have seen aired in USA in Middle-of-Friggin-Nowhere, Kansas. Really, this is something of a high quality crap that is better than those crappy 3D made ones. HAVE you seen them!? I swear it looks like they weren't even trying.
Your style looks super fluid and nice. Voice acting (And not being a fangirl... I mean fanboy of it...) by Chris Zambelis... I totally can see his career shooting up as a voice actor. Hell, if he is, I doubt he'd be fired in any of them. If he did, they fired him because he sounds too awesome for their product. (That happened to me before... They said they wanted a deep and evil voice. But I got fired because I sounded deep and sinister... The hell? That's as bad as a rap song being deleted because it sounded too intelligent! And that happened in BET a long time ago!)
Music is really nice and crisp for it's setting. I BELIEVE I have downloaded several songs from Tommy Robin, because they sound great. (Either that, or it's someone named similar to Ockeroid... But bleh.) I love it greatly.
From the mood you were setting upon what you were working on, it sets quite a setting that, "Yeah! This is totally believable! I feel better already!" And wow... I never seen someone use a grid paper before like that in ANY videos I have seen. It just fits in there. And I actually like it. I don't care what others say about this, so they can go eat food before they realize the injection they had when they helped with lab testing is making them eat their own legs, thinking it was a giant cookie on their lap! Animations need more Grid Papers Internets!
As for what you made it, it sends quite a unique symbol that no matter what a single person can do to save money. I just love the story it folds out about this and the shot of realization.
This is giving me a good vibe and with those help, it makes a flawless commercial feel, if that was the intent. I give this a I like it 8 out of 10. and a love it enough 4 out of 5. I'd beef it at max, but it's just that it is one of those little guilty pleasures to watch. Well, better than most commericals I've seen, and those in my head rank similar to a craptastic 2 out of 10. (The one at 3 of 10 is the new Adult Swim commercials, but that's being nice. The 2 of 10 is those fail 3D animations with voice acting that sounds like robots that shows no life and looks like a creepy horror film if you keep it in a black background and making it look at you for a good five second slow zoom in to their souless eyes. Yeah... Flippin scary!)
But yeah. Guilty Pleasure. I'd like to see it again. Wouldn't mind watching it sometimes or getting linked to this again. Everything is great, but I prefer not looking at commercials.
Very thorough and kind review. I was torn whether to post this ... seeing as it wasn't the usual NG material, but was made by an NG team. Again, thanks for your thoughts :)