So, if you know it was Adam Phillips's contest, then you must know that it is this reason that it had Bitey in it. You should also know, if you can read, that the contest was REQUIRED to have Brackenwood themes within it. You should also know (again, if you can read) that they were not explicitly to have anything to do with the story/plot/joke. Some people had Bitey-poster on a kids wall, some had Santa whistling a Brackenwood theme; for my joke, I decided to put the Brackenwood characters in the forest.
Plus, why would you hate this just because it had Bitey in it? That doesn't make any sense. Hate it because you thought the joke sucked, or you thought the art was terrible, not because it has a character in it that it is supposed to have in it; that's utterly moronic.
Oh, and the cartoon came in second place, so apparently the creator of Bitey saw nothing wrong with it, ha.