London 2012 Olympics 2012-02-15 13:30:29
IâEUTMm reasonably interested in the Olympic games rapidly approaching this summer. I still remember the excitement cum impatience I felt upon first hearing weâEUTMd [obnoxiously proud Brit speaking here] won the games bid. 2012 seemed a lifetime at that moment. But itâEUTMs here now.
As such, weâEUTMre beginning to see more and more promotional material released into the public domain e.g logo, mascots, advertisements and such. As a marketeer and graphic designer, the saga of London 2012âEUTMs logo has most definitely caught my attention.
The logo has been called ugly, phallic, seizure inducing, too edgy, too try hard and a myriad of other things. But iâEUTMd like to take this opportunity to stage a rebuttal.
ItâEUTMs Not Boring
Subheading is suitable for both these paragraphs and the subject as a whole
The bright colours and distinctive design of the logo definitely do stand from out itâEUTMs cliche ridden peers. ItâEUTMs both memorable and recognizable. Can anyone draw the Beijing Olympic logo from memory? Or the logo prior? DidnâEUTMt think so.
Apathetic designers and marketers are continually attacking the monotony of the status-quo; London breaks the mould.
The London logo avoids all the obvious/facepalm pitfalls of current logo design. No brushstrokes. No feathered drop shadows. No mirrored reflections. No gradients. No patriotic colours. No rainbows, ribbons, landmarks, symbols of unity, maps, swooshes or globes. ItâEUTMs different.
Vitally important for an Olympic logo given the variety of media forms it needs to appear upon e.g application forms, receipts, tickets, televisions, websites, posters etc.
Aside from the kerning and x-width of âEUoeLondonâEU inflating when sloppily rendered for the web (most notably the initial BBC reproduction that ended up on all websites critiquing the logo), itâEUTMs good to see a logo thatâEUTMs so easily printable, broadcastable, embroiderable and moldable.
Think of how horrible this Chicago Olympic logo conceptwould look when itâEUTMs process-printed-from-a-register with a 100 line screen on a McDonalds cup. The London logo works both in colour and B&W.
The logo is available in a variety of colour combinations, shapes and patterns, keeping the logo fresh upon each viewing but coherently consistent. This is a godsend for corporate partners needing to incorporate London branding within their own.
âEUoeI could have drawn that/done betterâEU is a common insult of the London logo. Ignoring the fact that genius/creativity are required for creation not reproduction, some of the greatest logos of all time involve merely two to four lines (Christian cross, Mercedes etc.).
What are your thoughts on the London Olympic logo?
nobody goes there anymore. its too popular.