A man's coffin is slowly being lowered into the ground. His family is dry eyed. None have shed a tear for their father/husband/family member. But why?
The sound of the shovels lifting the soil onto the casket and filling up the grave creates a percussive rhythm that wakes up the dead man's spirit.
"Where am I??" he asks. As he opens his eyes he sees that he has been transported to a dimension he can only assume is hell. A horned devil with a tiny penis looks at him as damned souls burn behind him, reaching out for the man to end their suffering. The devil rubs his giant pepperoni nipples and then utters one word.
He repeats this phrase while approaching the man. Bewildered and confused, the man accidentally tumbles off of the ground into a fiery chasm. He cannot climb up and the flames begin to consume him. He realizes that it is impossible to escape his fate and resigns himself to be consumed by the flames for eternity.
What was the devil trying to tell him? Why did his family show no remorse for him?