FYI you can't see it, but he is giving you the finger. That's for ripping of his limbs every time you play with him.
With this piece i tried to pay a tribute to my childhood hero. I used to be obsessed with action man. So much so, that the first thing i did when i won my first drawing competition, i took the prize money and went straight to the toy store. So it's only natural to reunite the two once more nearly two decades later.
So now you know why it's smart to segment to childeren as your target audience... get it.. segment.