When your parents died in that freak milking machine accident, the giraffes raised you as their own. Many moons passed. You learned their ancient wisdom. However, your half brother Pierre is jealous that a human could enter the tribe and might one day threaten his ascent to the throne. He's trying to turn the tribe against you.
How can you prove to your adopted family that though you may be human, within your chest beats the heart of a giraffes? MindChamber patches.
Flash one of these babies at your giraffe brethren, and they'll want to talk your ear off about Heroes of Cybertron and the still-in-development-but-sure-to-be-worth-the-wait Pico 2. Take that, Pierre!