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Entry for Candy Jam http://thecandyjam.com/
USE MOUSE to drag Candy Ghost, collect coins, avoid Candy King and get the highest score!
Is trademarking common words that ridiculous ?
In a perfect world, maybe not. It's only about protecting intellectual property while saving money for both the company and the government.
1) But during 5 years, the company has to agressively defend its trademark towards related and even unrelated games. It has been the case for "The Banner Saga" and Benjamin Hsu, this is about smaller game developers potentially losing time, money, and value.
2) Protecting a common word means that you're creating an aura around it. If Benjamin Hsu can be bullied for infringing, this becomes a freedom and creativity issue.
So, is it a problem about King or the system ?
The system encourages companies to protect their trademarks that way, King is using the system like many others do.
Unfortunately, King is not bad at only one thing : King clone games while making millions over it. King bullies smaller game devs. King use curious monetization tactics. King is disingenuous enough to say that "The banner Saga", a game about vikings and well... sagas, is a "deceptive" name. All of this screams unethical behaviour.
The Candy Jam is a protest against both the system and those abusing it : King.
Ethics matter !