There will be confusion about what this is if you haven't seen the actual messages before.
So anyway to clarify a bit, this is about the messages people have been putting on their facebooks as a result of hearing about the policy changes. People believe that putting a block of text in their status updates will some how protect their copyright, things they post, pictures, ect.
I thought it was ridiculous that these people really thought it was going to do anything. It might have raised awareness but overall it was just the spreading of imaginary protection.