The official music video for "The Faster the Treadmill" by I Fight Dragons!
I began work on this shortly after completing Grumatorium, and it was a pretty intense project. The band utilizes a lot of game controllers and NES era material into their music and performances so I approached this video from a similar perspective, starting by designing and animating gameplay from a fictional 8-bit game that the video would take place in.
The result was "the Adventures of Puddlenaut," in which a shark-armed diver hero does battle with deep sea creatures in order to mine mystical power crystals that are abundant in the underwater kingdom. The main grunt enemies, one of which is the protagonist of the video, were modeled after drowned fetuses since I couldn't find any deep sea creatures to fit the image I was looking for. Thus I ended up calling the main character "Fetusaur" throughout production.
Check out the song on I Fight Dragons debut EP "Cool is Just a Number!" More information at: http://www.ifightdragons.