Score: 5
"Uncohesive, uncreative."
date: August 18, 2009
It looked cool at the beginning, with the cat on the whatever-those-are-called passing by all the weird scenery. But as soon as that cat left the video just got "bleh".
It's all well and good to have lots of wacky crap in a video, very Yellow Submarine. But unless there's something tying the mall together - like, say, that cat - then there's nothing to engage the viewer. Without a common thread, there's no link between the world of the viewer and the world inside your head. You can't just throw all your artistic ideas into an animation like this, you need to be there to show me around. You need to put your viewers on one of those little trains they make for tourists and give us a guided tour (well... maybe that would be going a bit far. I hope you're following my metaphors well enough, btw.).
It's not the worst video I've ever seen, but it's just no good. There's also a reason why professional music-video directors don't usually use the lyrics of the song in the video: it's tacky. It's very uncreative and if you find yourself doing it, then you haven't generated enough artistic ideas to make your video yet.
A music video is not just something you make to "go with" the song. It's not just an illustrated accompaniment. The relationship between the song and the video is more of a yin/yang, bride/groom situation. An intimate situation. I don't know how to explain it as I'm not an expert, but just remember: it's not an illustration.
I actually feel like I've layed out my feelings on the video quite completely. Yeah. 5/10 | 2/5.
