Squeakytoad, gotta intrude.
It's easy to say those things from the stand point of a kid, I don't know your real age, so I could be totally wrong. When you have to support a family and want to keep animating, plus support all of the bigger projects he has planned, those things are absolutely necessary. And instead of a shameless plug, he did it in an excellent and witty way, I actually enjoyed that little spin on it. Of course it's not the regular stuff, but it wasn't nearly as bad as many sell outs.
And this isn't for personal gain like the others either, this is to support many other bigger projects, and so that he can still keep on animating. I really think you over reacted, and I just wanted to say that I really enjoyed it and fully support it, and I'll be buying the book tomarrow.