At 8/25/09 03:22 PM, knugen wrote:
All this brings me to my original question; did sponsors' approach to smaller games change at some point?
No, average price of sponsorships has shot up for mid to large games though so people's perspective on small game sponsorships are skewed.
Project monochrome got me $300 when it was released in like 2005 or whatever
Closure got me (my share after paying jon his share) i think like 4k, plus a free speaker pass to GDC ($2500 value), and probably about, i dunno, 2k in misc prize and ad money (and some other stuff too like invaluable business relationships).
Did dan break even on project monochrome? I'm sure as hell he did. Did Tom break even on Closure? It's a much fishier situation. From a pure ad revenue standpoint there's no way he did (he'd need over a $15 CPM on the closure page to break even, which is really really tough when average CPMs are lower than $0.30)
Sponsors generally don't care too much, they need to offer big games large sponsorships if they want to keep in good standing (and viewers that come for one game often stay and play others too if there's a constant stream of content), but they do bank on the riskier chance of a small game exploding over the web and getting 10 million views a day for something that cost $500 to sponsor, and they know that if you spend less time on a game then they're more willing to accept a low sponsorship (i got $500 (split $250/$250) for Pilgrimage for instance cause haha that game was worth crap...
Your game for instance, I'd imaging ~750 would be the high ceiling for what you could get for that if you stretched the pitch