Well, my mum is a graphic designer. She was asked by a person, (Lets say his name was Bob) to do a website for a company that makes windows. Bob wants the company to think that he did all the work, whereas it was mom who actually did the work. In return, Bob would pay mom $1,200!!!!! Now, mom is ok with websites, but not all too hot with flash. She came to me and asked me to do a little extra programming on the websites, (javascript stuff and some simple html) and also asked me to do some programing with flash. In return, she'll pay me $200 for my hard work!
Indeed, flash pays off. For those starting flash, learn plenty of actionscript, because if you can make an entire site with flash, companies will pay you up to the eyeballs with cash! (If you're lucky.)