I got this off Wiki,
Look at the first several sentence, notice 'Low Cost', Yeah freakin' right! Those sons of bitches are overpriced microwaves.
The Macintosh project started in early 1979 with Jef Raskin, who envisioned an easy-to-use, low-cost computer for the average consumer. In September 1979, Raskin was given permission to start hiring for the project and was, in particular, looking for an engineer that could put together a prototype. Bill Atkinson, a member of the Lisa team, introduced him to Burrell Smith, a service technician who had been hired earlier that year.