you have to know your audience. we are all (for the most part) horney ugly nerds. to advertise to us you need to have a topic that combines a way to make us less ugly, help grow our penis, look sexy, and have something that a nerd would love.
How about a mask that has a movie star on the outside, and a naked woman, the address to a clynic that can increase penis size, and a nice place to store your extra pair of glasses on the inside.