Fair enough, I've had an ipod for around 3 years now, so I'm a fan, but I just don't like the zune. My friend has one, and while the video playback is superior to pretty much everything shy of an archos, I wasn't a big fan of its other features, such as brown. The wifi song trading just seemed like a gimmick, you need to mod it or else they can only listen to the song three times, in which case you may as well just give them an earphone.
The creative, on the other hand, is very nice, sleek, well designed, and intuitive. It's got a wildly different menu system to the ipod, something that bugged me to no end, but no doubt if you bought one with no experience with ipods you'd pick it up dead quickly. The touch-strip down the middle was also quite sensitive, a bit too much for my preferences, but then again, I'm a spastic, and apparently you can change the sensitivity in the settings, so I wouldn't concern yourself with that too much.
But I just love the ipod, and I couldn't not have one anymore, since I've ripped most of my CDs in AAC format, which only ipods accept, and I just love iTunes for listening and sorting my music.
No, it's not perfect, but neither is the creative or the zune.
^_O