In the months leading up to the store closing, I met with an ecommerce consulting agency to try and figure out what we were doing wrong.
After extensive evaluation, their conclusion was that our products were too niche - we were doing runs of 100 shirts for cartoons with a few hundred serious fans, even less of whom wanted a shirt and even less who knew a shirt was available.
The agency's recommendation was that we shift focus to consumer products with a broader appeal, things that everyone needs and is accustomed with buying.
Today we are relaunching the store with a new consumer-driven focus, starting with toilet paper!
If the community is receptive to this, we'll expand into other offerings such as paper towels, soap and toothpaste.
I think we've found something ALL NG fans have in common; something everyone here needs. I hope you agree! Enjoy the TP!
Also, Monthly Voting time! Check your account page to see if you're on the panel to decide the Best of March.