At 12/6/13 09:28 AM, Luis wrote:
Actually i take that back. I think that something hard and painful has been to move away from the overly styled NG styling. I have spent an ungodly amount of time doing that in the redesign (well the mobile redesign, coming soon!).
I think one of our biggest pains in moving forward in this modern world has been that the styling of the site is so custom made, it makes flexibility very difficult, and ultimately things feel 'forced' to fit. My vision in rethinking the site has been to strip away things that get in the way of user experience and let the CONTENT of the site be the flagship of the creative strategy. LONG ANSWER and i swear im not crazy but just to give you some context, right now the site has something like FIVE borders before you see a piece of content. Thats almost like 30 pixels of just borders, which is nuts and super restrictive. So much useable space slashed by border after border after border. It becomes super inefficient in a screen size of mobile where you have at times 320 pixels of real estate to utilize.
I do much agree, NG's module treatment has been and still is pretty ridiculous. In my head I've always justified it a bit by NG being an art-driven website. It is as you say though, let the content do the talking. Remove the eye-catching candy from the interface and let the content take up all that precious space.
The most annoying bit of that is probably letting go of all the work that got it to this good-looking state. I can also tell you that many users will cling to the old design rather than embrace a content-driven design.
More benefits though would be slashing the weight of pages, as you can get rid of a shitload of images.
I'll be interested to see the longer term design direction you'll be taking :-)