I think it is faux, manufactured outrage. The ad did not go after Obama's kids, nor did it threaten him. It was like any other political ad...designed to deliver an emotional message. And it comes from both sides.
Check this video out.
I haven't read every post here yet, so someone may have beat me to it. But this gun control group selectively edits out that the S&W his grandfather used...was used to stop ! Then they interpose clips of news reports and kids to elicit an emotional response.
The difference is Obama and these guys are dipping their shirts in the blood of these kids...to advance agendas and laws that will not effect school shootings or save lives. Obama's use of kids and these groups using those pictures in their ads is disgusting.
What I would like to see is an ad that presents the facts that contradict Obama's polished and reasonable sounding speech. For example:
* There is a wide body of scientific research that shows that gun control would not effect gun crime, that the causal factors of gun crime (along with all crime) are not related to the availability of guns.
* There is a wide body of scientific research into the last AWB that proves that it did not work and had no appreciable or statistically significant effect on gun crime. In fact I've seen some studies that suggest that there is a stronger relationship between school reforms that started under Clinton and continued under Bush the Younger than there is gun availability...specifically assault rifle availability.
* Where the last two points are routed in the social (or soft) sciences and exist in peer-reviewed academic journals and books...the next is routed in a hard science: physics. Obama made the claim that military style weapons were designed to deliver 'maximum damage'. This is factually untrue...this is not a matter of opinion that is changed by any emotional argument. The reality is standard military ammo is pretty much the least lethal and does the least damage to flesh. Even if you use hollow points or soft lead core bullets (rounds commonly used for hunting and self-defense) the .223 round (used in AR-15/M-16s) is moving too fast for these rounds to be effective. If you look at mass shootings, the ones with the higher body count don't use military style assault rifles.
* With the Aurora shooting he focused on the 100rd drum mag for allowing him to hit 70 people. And yet the drum failed (as they are prone to do) after only 30 rds causing him to switch to more deadly firearms: his shotgun and pistols. High capacity magazines actually encourages the type of behavior you want in a mass shooter...spray and pray...which means less people get hit. (Don't get me wrong...no one wants a mass shooting to occur. But if one happens, don't you want it to do the least harm?)
So in the end...is Obama uninformed or just a liar?