I really don't understand how anyone can think that something is being "shoved in their face". I'm not talking about important issues like religion that can impact laws and shit that actually affects you, I'm talking about stupid fads that people hate. I'm not going to mention anything specific because this thread isn't about the fads themselves.
What actually happens is they hate something so much that they're willing to be around it just so that they can bash it or complain about it. Even if they're never around it they may still complain about it based on what they've heard. That's because if something becomes big enough then, ironically, hating it can become a fad in itself. Whatever their motive, that's what it boils down to. Deep down, they enjoy complaining about fads.
For example, if you don't want to hear about something online it's extremely easy to ignore. No one forces you to watch certain videos, listen to certain music, or visit certain webpages. Even if someone was inclined to send you emails and PMs about something you don't want to hear about you can simply delete the messages or block them.
In real life, it's the same. If someone if "shoving something in your face" then be assertive for once and tell them to fuck off. Of course, you can always overhear someone talking about it or see a t-shirt of something you hate. But you can't control what other people do, and if you can't handle the idea of someone out there wearing a t-shirt you don't like then you must have serious control issues.
Besides, if the fanboys that you hate are really worthless human beings, autistic teenagers, or whatever you want to call them, then why do you care about their opinions in the first place? If you hate them so much then why do you care about what they like or do? I especially love it when people say things like "what is the world coming to?" as if the existence of stupid fads represents the downfall of humanity or something.
According to my logic, I can just ignore people that complain about things, I know. I just want you to think about it or something like that. Because in my opinion, going out of your way to hate something or complain about it ten times lower and more cuntish than giving into some stupid fad. Alternatively, I suggest that you stop giving a fuck about things that don't matter and put a fucking smile on. Or some shit like that.