Revenue Vs. Impressions?

[PoisonHeart]

Hmmm....so in October I had 632 impressions, and in November only about half that. yet, I earned twice as much REVENUE in November as I did in October.
Yes, I'm counting pennies here, but so what? My question is what actually determines the ad-rev split? is it fair to say that it's 1c per 100 impressions? That can't be right, because then I would have earned LESS in November, right?

I'm just trying to understand the business-end of Newgrounds and this all seems sort of confusing....

[Damien]

At 12/10/12 04:15 AM, PoisonHeart wrote: Hmmm....so in October I had 632 impressions, and in November only about half that. yet, I earned twice as much REVENUE in November as I did in October.
Yes, I'm counting pennies here, but so what? My question is what actually determines the ad-rev split? is it fair to say that it's 1c per 100 impressions? That can't be right, because then I would have earned LESS in November, right?

I'm just trying to understand the business-end of Newgrounds and this all seems sort of confusing....

You're eCPM changes from time to time. For me it was like $0,68 last week and now its $1,05 or some shit. I bet its different by now.

Also. your eCPM is what you get for every thousand views. So if its $1, you'll get that every thousand views.
I don't know the exact science behind it, but that's what I've seen so far.

The best way to understand it is to check up on it daily and see how things are doing. It also doesn't harm to do some math and see how you get to certain numbers.

[PoisonHeart]

Interesting, thanks! Do you suppose your ECPM is based on your NG popularity?