At 9/7/12 10:41 PM, Ryanson wrote:
At 9/7/12 10:15 PM, hiddeninthecrowd wrote:
I first heard about it this afternoon and had to write it down so I didn't forget like I usually do. I would think that if they can get an advertisement as long a one as they did, they'd have to have some money to back it up, which would imply some kind of business success.
At 9/7/12 10:13 PM, Narcissy wrote:
Also, how surprising.maybe that's because ten people know about this
Ok. First things first. Radio advertisements are cheap. "LIke, you and me could afford them" cheap (unless you're running your entire campaign over the radio and want 30+ rotations everyday, but nobody wants that anymore). In fact, the only type of advertisement that could be considered a big enough investment to denote "we've made it" would be a superbowl ad.
Now. Onto the company itself.
The services being offered by RepuatationChanger are basically a few select services usually provided by a PR agency. But RC aren't marketing themselves as a PR agency because a) they're not a full-service agency and b) they're targeting small business owners who don't know what PR is.
"But how ethical is this" the truth is, not ethical at all. But this isn't anything. This has been going on since PR agencies were founded back in the 1920s.
(I used to work as a PR account executive at Ogilvy & Mather for Coca-Cola and Samsung).