Watched the video, thought about it. Decided it was a pretty slick advertisement. Didn't buy anything, but shared the video to see if anything would come of it - at the very least it might have sent a message that people were concerned.
And then I spent the next two weeks explaining to people on the Internet point by point why all their reasons for calling Kony supporters idiots and sheep were baseless and without evidence. It centered mostly around the arguments that could be debunked by actually paying attention to what was in the video.
In the end, I saw a few Kony signs here and there, but nothing of significance. Politics went on as usual without so much as an indication of a response; Russell had his psychotic breakdown, Africans were insulted by the video's subtext, and ultimately it didn't seem anything had changed as a result.
We gave it a shot - most of us half-heartedly. No surprise, then, that it had no lasting effect. So let it be better understood from this event (or lack thereof) that even the best tools of communication have their limits.