Lego like all major corporations are all assholes.
Did you know I gave them the idea for "Bionical" and other products hence forward?
They held a contest back in 1998, I was 12, I entered a kick-ass 6 inch tall robot made from lego aquanaut pieces and regular pieces. I was concerned when they took pictures of all sides and corners.
1 year later, they released "Slizer/Throw Bots" and made new pieces for Lego Technic. These later became the standing figurines for "Bionical". Although it was legal for them to make this, I can't help but think I gave them the inspiration for the robot series.
They'll find some way to make this idea their own, change the color, the characters, etc.
We are using their blocks, so they are entitled to take ownership of our creativity of what we do with them.
It kinda sucks.