I hate Gamestop.
As a citizen of these United States I choose not to shop at Gamestop because I've had some very unpleasant experiences there. I buy my games elsewhere like Walmart of Bestbuy or Game Crazy or some other retail store. Gamestop however is largely unchallenged in specialized video game only stores ever since they bought out EB and they've employed a really dirty marketing tactic that forces game enthusiasts to shop there. I'm referring to this whole phenomenon of "Pre-order only content" and it's really starting to piss me off.
Initially it was harmless enough, ya know something like "Pre-order Mirror's Edge get a free tote bag" or something but anymore if I don't pre-order a game from Gamestop I'm blatantly refused game content indefinably or have to wait until it becomes DLC and fork over another 10-15$ (or sometimes more) to access it.
I understand games need to sell and I also understand that developers as well as retailers owe me nothing but this just feels like a slap in the face. Point in case is the new "Assassin's Creed" game. I loved the 1st game and am really looking forward to the sequel so you can imagine how upset I was when I walked into Gamestop and handed over my 5$ for a pre-order just so I can play the advertised "Pre-order only content". That's really what I'm upset about the fact that I can't do anything about it, if I want full access to my game I have to buy it at Gamestop; they've got me by the nads.
A question I have regarding this whole situation is how is this all worked out a la developer and retailer? What I mean to say is this. So a game development company spends 3+ years making a game and then Gamestop says "Make this level pre-order only so our company can get more money of the pre-order sales." and the developer just nods their head yes? Or does the development company go into the project knowing that they will be making pre-order only content? Does the developer get a cut of the pre-order sales? What the hell is going on here? It does not make much sense to me, because if the benefit is for Gamestop's bottom line only it's seems pretty mean that developers are just refusing content to their fan base.
Again this is a little bit of a rant but I would like to know how all of this works.