Bullshit scam. I saw this ad a few days ago and just out of curiosity started going through the sign up process. And as expected, when it comes time to pony up the credit card number there is an ass-load of fine print. The explanation of each offer's cancellation policy tells you that you can cancel anytime during the 15 day trial period. What they don't tell you is that the actual fine print says each offer will charge you 60 to 90 bucks each month, and I'm guessing the first month is automatically charged to you off the bat regardless. I'm also willing to bet it's like 8 bitches in a bitch boat to deal with the customer service operators just to cancel. They probably start feeding you some incredibly long, drawn out sales pitch before you can complete the process in the hopes that you will either give up or drop dead from the sound of their voice, in which case they will have no moral qualms charging a dead person's credit card.
As everyone has noticed the website has a charming little feature that pretends this fictional "Cathy" person is from your hometown or somewhere near. That fishy strike number one.
Then if you notice you can leave a comment on the article, but it won't show up. Even after you leave it and you refresh the page. The 29 highly enthusiastic comments that are there are ominously well written, have zero grammar, spelling and punctuation errors. Very odd for the internet. Strike number 2.
And just out of curiosity, I took the before and after pictures of "Cathy's" teeth, imported them to photoshop and superimposed them over one another. At first the two pics don't line up, the "after" one is slightly more zoomed in than the other and off center. I resized it, lined it up then lowered the transparency and guess what, the two pictures are identical down to the illumination highlights on the teeth and lower lip. That means photoshopped. Strike motherfucking 3, Cathy.
Tits or GTFO, if you even exist you scamming ho.