All of these Kay Jewelers commercials piss me off, especially around this time of the year. It's basically saying that if you don't buy their overpriced shit for your girlfriends/wifes finger, you're not a man and you're poor and gay and hate women. And this shit comes on every other fucking minute. So fuck you, Kay Jewelers.
Oh, I especially hate that one where that guy says he learned a new sign language for merry christmas, congratulations, you're fucking a deaf chick. I mean, it sucks enough it's a Kay commercial, but they didn't even try to make it suck less.