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I would contact the sponsor who you were supposed to have it sponsored by and explain the situation and make sure that your game is not published without your concent. Make sure you have tried all ways and means of communication before you do this.
If it has something to do with MJ, its going to make record sales. I'm for anything that will keep his legacy going, he's someone that can't be forgotten that easily.
It's a pretty old game now, your better of buying a brand new product if you really want it that bad. Also please don't talk about keygens or cracks etc, its against the BBS rules and could get you banned.
I'm sure you can contact the helpline and request for a new serial number to be sent out. The game's pretty old and im sure you can pick it up brand new for about $12.
Oh and if they send you a replacement, you've lost all your save data except from trophies which are stored on your PSN account. I'm still waiting for my Call of Duty 4 which I've been waiting for since Feburary 2009. I rang up yesterday asking why it took so long, a guy who could barely speak English told me 'is a new ones on the ways my frrend'.
It's just a game. Theres a bid difference between a video game and our real lives. Theres thousands if not millions of variables we encounter on a day-to-day basis, I don't ever think that the Sims series would ever go that far, because its a game.