At 4/9/08 10:01 PM, NG-Unit wrote:
Sounds cool, BUT...
I haven't gotten any games sponsored (mostly cuz I suck at life) and if I ever do, and my sponsor doesn't allow these ads, I'm gonna take the sponsor's money, not these.
1,000,000 views using the ads = $1,000
Average Sponsor = $500-1500 up front, no matter what
Sponsorships are hands down the best way to make a lump sum of money without doing as much work.
But, if you want something more residual, and you are serious about doing this, a high quality game can make over $1 ecpm ... possibly over $2 ecpm for the first few months, and not drop all that much afterward. (for those just tuning in cpm is how much you make for 1000 views).
Now, those cpm's mean nothing without traffic, so you really have to get your games on a bunch of other sites as well. If you get your game on just 10 big sites, you can hit the 1 million views mark in just a few weeks. Good games can (and have) earned over $3k in their first month, and continued to earn between $1k and 3k for several months afterward.
Now, doing the math... you counld make what a sponsorship would have earned you in 2-3 months, plus extra as time goes on.
Do some more math and think about what happens when you have 5 completed games running ads... you could be making $5k a month without having to even make new games for some time.
Personally I feel THIS is the biggest benefit of ads vs sponsorships as it gives you more breathing room. Not only could you very likely make over 10k per game (if you put in the work), but once you have enough games published, you can spend more time on your work and pump out your dream projcts without worrying about beer money during the development time.
You also have the option to sponsor yourself this way and drive traffic to your own websites. This is the reason sponsorships even exist, so the sponsor can pull viewership from your work to their sites, and it usually pays for itself within a year. So if a sponsor can make back the money they paid you just from web traffic... what could you do with the same web traffic?
But again... these theories really only apply to those of us who are willing to work for it. The more you put in, the more you get.